The Sales Diva Tattoo

I am constantly learning from vibrant savvy business women. I love sharing the tips I like with others, so you can benefit also.

I came across The Sales Diva, Kim Duke on the Internet over a year ago – not sure if it was an email or website, but I’m hooked. She’s a very successful diva from Sherwood Park, Alberta. Watch out – she’ll blow your hair back with her straightforward approach. Here is a synopsis from her recent ezine:

Tattoo This Sales Tip On Your Body

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I love tattoos.  It must be the rebel side of me!  I don’t have one YET, however, I’m considering one by the end of this year.  (Don’t worry – I won’t go all Angelina Jolie or Kat Von D on you!)

I often joke with my seminar audiences to tattoo certain key phrases and tips on their bodies (the kind from bubble gum and lots of spit)  – it gets a laugh and it reinforces that this stuff is CRITICAL.

Welllllllll… I have one for you today.

It’s critical and you just may want to “tattoo” it on your bod.

The Sales Diva Tattoo Phrase Of The Day?

Customers make decisions based on VALUE and NOT PRICE.

Right now, many people think buyers always go for the lowest price.
Oopsie – that would be a mistake on your part!

If that were the case you’d be driving the cheapest car, living in the cheapest house, wearing and using the cheapest EVERYTHING including using the Sears catalogue for toilet paper in the bathroom.

If a potential buyer asks about your pricing (and they will) if you immediately say

” Ohhhh these rates are flexible and we can offer it for less”

what you’re actually saying is….

“I’m really not any different than the competition,
and I don’t believe I’m worth this much.”

You’ll be seeing lots of RED INK if that’s your attitude lady!

Remember – it’s YOUR JOB to increase the perceived value of what you sell.  Otherwise the potential customer thinks YOU ARE EXACTLY THE SAME as everyone else and they buy based on price.

Remember My Tattoo Mantra:

“Customers make decisions based on VALUE NOT PRICE.”

If you want to charge a higher price than the rest thennnn you’d better be ready to show off WHY your customer should fork out the cash.

You’d better be exceptional.
You’d better be different.
You’d better be ready to prove it.

Do Your Research – Kat Does!

If I want Kat Von D from LA Ink to do my tattoo there’s a year wait and a minimum $1000 price tag.

She may not be your cup of tea however you have to admit she’s brilliant at marketing and setting herself apart from the rest of the artists.  TV show and more….you bet she can charge whatever she wants.

You don’t need a TV show to charge more money but you certainly need to get your act together.

So there.

Love from your bossy Sales Diva,

Kim

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I encourage you to check out www.salesdivas.com