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Do you?

September 14, 2010 By 5 Comments

I have learned many amazing things from my wonderful husband. A big one is to keep my belongings clean, not only to help maintain their value but also to boost your self-respect and the image you portray to others around you.

Therefore, we often make dates out of going to the car wash and cleaning out the inside of our vehicles. We’re dorks, I realize!

So my question is:

Do YOU keep your vehicle clean?

You know that it only takes time and a couple dollars.

Would you be embarrassed of your car if someone you look up to or your idol needed a ride – RIGHT NOW?

I realize I don’t have children yet, however I have a nephew and nieces and I realize they throw food and things all over. I travel lots and my car can get out of hand very easily. However, it’s a decision to MAKE time to clean it out!

This also reminds me of a blog post John wrote for FarmOn.com called Look Who’s Coming.

A rule I’m going to ask you follow – PLEASE clean up after yourself and neatly put the wand and hose away after you use!

No one likes finding the car wash this way…

…however that doesn’t give you an excuse to leave it like this! Pay it forward…please.

Happy Cleaning,

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ATB

March 31, 2010 By Leave a Comment

I absolutely love awesome marketing – its one of those things that makes me all warm & fuzzy inside! I’m a dork, I know. 

Did you know that as consumers we see 5000+ brands a day? Which ones do you remember?

This one made me giggle today!

It is an ATB Financial banner advertisement on their website. I spotted it when doing some online banking!

Our neighbors clearly didn’t know what they were in for when we moved in! He he…personally I think we’re awesome – no junk, quiet, host the odd “social event”!!

In all honestly, my hubby and I are really the LUCKY ones – as our neighbors have the same amazing attributes! Even kindly swap lawn mowing and snow removal jobs. Recall my Baa-Ram-Ewe post?

Live Inspired,
Robyn

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Set Yourself Apart

September 24, 2009 By 7 Comments

How many emails do you receive everyday? Have any of them left an impression on you? Made you want to reply or take action right away?

How many messages do you send daily? Do your emails make an impact?

A couple years ago, I saw some fellow consultants beautiful email signatures. I instantly had to have my own!! Luckily, I have the most talented graphic designers for friends.

LauraRobyn

Laura whipped a design up for me and ever since my gorgeous face has blessed Inbox’s all over the world. He he…

robynbeazley388

I truly believe this has connected with people and benefited lots of personal & business relationships – as they can instantly see or be reminded who they’re communicating with.

Laura just gave my email signature a face lift and I LOVE it.

Robyn Esig
Get your own E-Signature card created by Laura HERE

Connect with Me….
My Blog Facebook Follow me on Twitter
I encourage you to get your own “e-sig” created. If you’re looking for a referral, I highly recommend my bestie Laura – click HERE for her website.
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The Sales Diva Tattoo

June 11, 2009 By 2 Comments

I am constantly learning from vibrant savvy business women. I love sharing the tips I like with others, so you can benefit also.

I came across The Sales Diva, Kim Duke on the Internet over a year ago – not sure if it was an email or website, but I’m hooked. She’s a very successful diva from Sherwood Park, Alberta. Watch out – she’ll blow your hair back with her straightforward approach. Here is a synopsis from her recent ezine:

Tattoo This Sales Tip On Your Body

I love tattoos.  It must be the rebel side of me!  I don’t have one YET, however, I’m considering one by the end of this year.  (Don’t worry – I won’t go all Angelina Jolie or Kat Von D on you!)

I often joke with my seminar audiences to tattoo certain key phrases and tips on their bodies (the kind from bubble gum and lots of spit)  – it gets a laugh and it reinforces that this stuff is CRITICAL.

Welllllllll… I have one for you today.

It’s critical and you just may want to “tattoo” it on your bod.

The Sales Diva Tattoo Phrase Of The Day?

Customers make decisions based on VALUE and NOT PRICE.

Right now, many people think buyers always go for the lowest price.
Oopsie – that would be a mistake on your part!

If that were the case you’d be driving the cheapest car, living in the cheapest house, wearing and using the cheapest EVERYTHING including using the Sears catalogue for toilet paper in the bathroom.

If a potential buyer asks about your pricing (and they will) if you immediately say

” Ohhhh these rates are flexible and we can offer it for less”

what you’re actually saying is….

“I’m really not any different than the competition,
and I don’t believe I’m worth this much.”

You’ll be seeing lots of RED INK if that’s your attitude lady!

Remember – it’s YOUR JOB to increase the perceived value of what you sell.  Otherwise the potential customer thinks YOU ARE EXACTLY THE SAME as everyone else and they buy based on price.

Remember My Tattoo Mantra:

“Customers make decisions based on VALUE NOT PRICE.”

If you want to charge a higher price than the rest thennnn you’d better be ready to show off WHY your customer should fork out the cash.

You’d better be exceptional.
You’d better be different.
You’d better be ready to prove it.

Do Your Research – Kat Does!

If I want Kat Von D from LA Ink to do my tattoo there’s a year wait and a minimum $1000 price tag.

She may not be your cup of tea however you have to admit she’s brilliant at marketing and setting herself apart from the rest of the artists.  TV show and more….you bet she can charge whatever she wants.

You don’t need a TV show to charge more money but you certainly need to get your act together.

So there.

Love from your bossy Sales Diva,

Kim


___________________

I encourage you to check out www.salesdivas.com

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What are you saying?

June 8, 2009 By 4 Comments

What do your clients hear, when you leave a voicemail for them OR they hear your recorded message when calling you?

What impression are you leaving?

How you sound is just as important if not more than, what you’re actually saying. If you’re lucky enough to know me personally ;) you’re aware that I’m quite long winded. Therefore I’m not going to critique you on the length of your message. As you may know or can imagine, I leave jam packed, excited messages – a skill I inherited from my father!

Put yourself in the shoes of those that you hear your voice on the other end of the phone. When someone calls you and leaves you a message. Do you smile when you listen to their recording? Do you get excited to call them back?

When you’re calling someone and are promoted to leave a message. Are you attracted to the person’s voice? Are you pumped up to leave a message?

Make your messages reflect your positive side, establish credibility and be confident.

“Hi, you’ve reached Robyn Beazley, ____ (position & company). Please leave me a message, so that I can get back to you! I hope you’re having an amazing day. Bye.”

I love the responses I get: “I am having an amazing day, thanks” ”My day is going wonderful, I hope yours is too” “That is the best message I’ve ever heard Robyn, thanks for making me smile!” WOW – all this positive feedback, before they even tell me who is calling.

Action Steps to your personal message:

  • Write out what you want your recording to say.
  • Practice recording and listen to.
  • Record in front of a mirror, so you can see yourself smiling (you actually sound happier, when you’re smiling and talking!)
  • Have fun!

Action Steps to leaving a message:

  • Be 100% present when recording, so that your message comes out smooth.
  • Have a sense of urgency in your voice, to encourage a punctual call back.
  • “I dare you to make someone smile or laugh” (Robyn Beazley) with your message.

More blogs at FarmOn.com

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Give Something Away!

March 24, 2009 By Leave a Comment

Do you like getting something for FREE? Or to try before buying? I do!

During the Super Bowl 2009, Denny’s ran a VERY clever advertising campaign on the US television stations (Canadians wouldn’t have been able to see it unfortunately)! Denny’s promoted that they were giving away a FREE Grand Slam to everyone on Tuesday from 6am-2pm (2 days after the big football game!). If you’d like to relive these ads, search YouTube! You may be thinking, well that’s dumb – how much would that have cost them?

WELL – if you’re a positive thinker and believe that the glass is half full, not empty – you’ll recognize that this strategy was BRILLIANT! Pancakes and eggs are quite cheap compared to a national advertising plan in hopes of reaching your ideal marketing. On a side note, did you know that on each given day, a person on average sees 5000 different brands/advertisements (I learned this fact at the Wizard of Ads Seminar) – you have to set yourself apart from the competitors!

HOW much would you pay to get clients to become one of your clients for the FIRST time? If you treat them right, they will keep coming back right? AND probably tell all their friends about your fabulous customer service!

WHAT can you GIVEAWAY for free? Do you offer a service that doesn’t cost you anything but your time? For example, if you’re a vet or a graphic designer – you could offer a free service for clients to experience what YOU offer! If this isn’t your case, what product could you giveaway that is tangible that says your name/brand on it? You have to GIVE up, to GO up! Keep the price point down, because it’s more about a kind, thoughtful gesture than to cost you your left leg. If you’re looking for ideas or require more information on what type of giveaway I’m referring to, contact me and I’ll help you brainstorm!

I dare you to give something away – to help you increase your sales!

More blogs at FarmOn.com

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Know Your Numbers!

March 8, 2009 By Leave a Comment

A couple years ago, my Dad and I were talking about their upcoming Bull Sale (male cattle for the urbanites reading!). My Dad made the nonchalant comment, “I hope the sale goes well”. My father and I have an amazing relationship and are always challenging each other and have the ability to shed light on the other side of nearly any discussion! I replied, “Well, what are your expectations? What do you hope to average?”

The moral of this example, is how do you measure success without setting goals? In order to feel satisfied with the outcome of an event, whether you’re a rancher selling livestock or a sales representative marketing shoes, you need to set realistic desires, to compare the results to. 

WRITE your goals down!  The key to achieving your goals is to physically write them down on a piece of paper!  After my Dad came to a number, we wrote it down in big numbers on a piece of paper and stuck it to a board in the house!  Under the average – I wrote down his desired total income from the sale of his bulls.

Not everyone is a numbers person, so I’ll give you a visual!

Example of a GOAL:

$2500 Average 
# lots – 20  
$50,000 Income ($2500 x 20 lots)

The day after the sale, we were eating lunch and I asked my Dad, “So, are you happy with how the sale went?” His response was, “Kind of, we brought home a couple more bulls home than I hoped for!” Fair enough I thought, because no one wants to sell bulls from home, after you’ve invested all the money into producing a sale. However, I had already calculated the numbers! 

The ranch had a higher average than my Dad was hoping for and had exceeded the Total Income we recorded before the sale!  Therefore, the bulls that came home, was just above and  beyond the goal! 

What an amazing feeling to exceed a goal and know that you can still increase your revenue, when you sell the remaining bulls!

Have an optimistic attitude and attract what you’re looking for!  Don’t be upset that you brought 2 items home – you’re already ahead!  Just think – the buyer you’re looking for just doesn’t know you have the item you’re marketing, for sale yet!

As my husband mentioned in a previous FarmOn.com blog, treat your customer like a friend and your friend will always be your customer!  Your clients are buying YOU and their relationship with you. There are lots of bulls (or whatever you’re selling) – you have to set yourself apart with your personal touch!  I’ll talk more about this soon!

More blogs at FarmOn.com

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